Hi, I’m Sonja,

a Brooklyn-based photographer, former ad agency art director, accidental vegetarian, and someone who once hitchhiked with a Greek truck driver (long story, good one).

I was born in former Yugoslavia, raised in Austria, and somehow grew up to be a polyglot with a deep love for storytelling — the visual kind, the linguistic kind, and the kind that unfolds in real moments.

For years, photography was something I did on the side while working in advertising, developing creative campaigns for global brands. But somewhere between crazy agency deadlines, motherhood, and living 4,000 miles from my own family, “free time” stopped being a thing. More than that, I started craving a different kind of creative connection. Something more personal, more human. That’s when I realized photography wasn’t just a passion; it was the thing I wanted to lead with.

Now, I photograph people, families, and brands — especially those who value honest visuals and intentional storytelling. I love working with people who care deeply about what they do, and helping them tell that story in a way that feels real.

My background in art direction means I bring more than just a camera to a shoot. I help small businesses think holistically: from branding and visual identity to content strategy, website flow, and social media presence. Whether we’re refining your messaging or capturing images that feel true to your story, I love being part of that process.

Is it scary to walk away from the agency world? Yes.
Is it worth it? Let’s find out.

This new chapter is about showing up fully, as a photographer, a creative partner, and myself.

the only photo of me from my baby/toddler years